ALF Digital
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AI receptionist for UK trades

Never miss another job.

Your AI receptionist answers every call, takes the details, and texts them straight to you — so the work that used to go to voicemail (and your competitor) comes to you instead.

Book a 15-min call
Built for trades Live in days Fully managed

When you can't pick up, it answers for you — and books the job.

9:41
Incoming call
07700 900410
while you're on a job
answered automatically
answering
Hi, you've reached Apex Plumbing — I can take your details and book you in. What's the job?
Leak under the kitchen sink, water everywhere.
Got it. Dave's free this afternoon — shall I book that in?
Yes please.
Job booked
CustomerTom · 07700 900410
JobLeak, kitchen sink
WhenToday, 2:30pm
Details texted to you

Most trades lose more work to missed calls than to anything else.

You're up a ladder, under a sink, or driving between jobs — you can't answer. Most people who hit voicemail don't leave a message. They just ring the next number. That's paid work walking out the door, every week, without you ever knowing.

How it works

How it works

  1. It answers, you don't have to.

    Every call your AI receptionist picks up, sounds natural, and never leaves anyone on hold.

  2. It captures the job.

    Name, number, what they need, how urgent — taken down properly, every time.

  3. You get it instantly.

    The details land as a text the moment the call ends, so you can ring back when you're free and win the job.

AI Receptionist

Simple, honest pricing.

From £300 to set up, then £149/month. We build and configure your receptionist around your business, get you live in a few days, and run the whole thing for you — the voice line, the monitoring, the tuning. You don't touch a thing. £149/month, cancel any time, no contract. The setup is a one-off — what you're paying for is a receptionist built properly around your trade, not a generic bot.

Book a 15-min call See pricing
Answers every call In your name, immediately — no voicemail drop-off, no missed lead.
Qualifies and books Takes the job type, location, and contact details. Books it straight in.
Texts you the details Every job confirmed in your pocket the moment it's booked.
From £300 setup, then £149/month Live in days. We handle everything — you keep doing the trade.

We also build trade websites. Clean, fast, mobile-first — £500 one-off. See a free concept before you commit to anything.

See website examples →

Built for trades, run by people you can actually reach.

No jargon, no lock-in.

Plain pricing and a real person to talk to.

Set up for you.

We do the technical side; you keep doing the trade.

See it before you buy.

Free concept site, no-obligation call.

Common questions.

What does the AI receptionist cost?

A one-off setup from £300 (depending on how much you want it to handle), then £149/month to run it — hosting, the line, monitoring, and any tweaks. Cancel any time.

Will callers know it's not a person?

It sounds natural and handles the basics — taking names, numbers and job details — then passes everything to you to follow up.

How fast can I be live?

Usually within a few days for the receptionist; about a week for a website.

Do I need a website to use the receptionist?

No — they're separate. Take one or both.

What areas do you cover?

We work with trades across the UK and Northern Ireland.

Get started

Stop losing jobs to voicemail.

Hear it yourself, then book a call and we'll get you live this week.

Book a 15-min call
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