ALF Reception Live
It answers the phone you can't get to.
Overflow, out of hours, second line. It takes the job and sends it to you before the caller has put the phone down.
What it looks like
The alert, as it arrives.
Short enough to read at the top of a ladder.
The app
What you get back.
It tells you what it didn't get
A question the caller did not answer is shown as a gap, in grey, in the place the answer would have been. It is never filled in with a guess, and a receptionist that guesses a postcode is worse than one that admits it missed it.
Useful before the first call
On day one there is nothing in it, and it says so plainly rather than showing you an empty chart. The first call appears within a minute of the caller hanging up.
What it does
Four things, on every call.
Setting it up
Four steps, and you hear it before anyone else does.
Nothing reaches a customer until you have called the line yourself.
Where it stops
What it will not do.
It never invents a detail it did not get. A field it could not capture arrives marked as not captured, because a receptionist that guesses a postcode is worse than one that admits it missed it.
What it costs
From £500 setup + £149/month.
This is the starting price for the reception product specifically — not the price of a managed AI system in general.
Questions
About ALF Reception.
- Will callers be told they are speaking to an automated assistant?
- Yes. The receptionist identifies itself as an automated assistant answering on behalf of your business. Recording and consent wording are agreed with you before the line goes live.
- What happens when the receptionist cannot answer?
- It does not guess. It captures the caller’s name, number and enquiry details, records that a person needs to follow up, and sends that through to your team.
- What does the monthly receptionist price include?
- The £149 a month covers the running service for the reception product specifically: the voice line, hosting, monitoring, and routine tuning and changes. Call-volume limits and third-party usage costs are confirmed in your proposal. It is not the monthly fee for a managed AI system in general — that is quoted against whatever was actually built.
- Can I keep my existing telephone number?
- Yes. Your number stays with your existing provider. You switch on conditional call forwarding — a free network setting — so only the calls you cannot take reach the receptionist.
Start here
Ring it. Then decide.
Reception is where a job enters the system. The rest of ALF OS is what happens to it next.