Pricing
Priced to the problem, not to a package.
Diagnosis, implementation and management are priced separately, because their scope genuinely varies.
Initial fit call
Free, 15 minutes
Work out whether there is a problem worth solving, and whether we are a fit for it. If the answer is no, that costs you nothing.
AI Opportunity Audit and Roadmap
From £750
A bottleneck analysis, prioritised use cases, an implementation roadmap and indicative costs. The price depends on how much there is to review, and is agreed before work begins.
What moves the audit price
- Number of workflows reviewed
- Number of locations or sites
- Number of stakeholders to interview
- Number and complexity of existing systems
AI Systems Implementation
Scoped after the audit
A one-off project fee against the approved roadmap. No fixed package, because there is no fixed implementation — the quote is attached to a defined scope.
What moves the implementation price
- Number of workflows or modules
- Integrations with existing software
- Data and knowledge preparation
- Number of locations or teams
- Call or automation volume
- Testing requirements
- Security and compliance requirements
- Training and handover
Managed AI Operations
Monthly, based on the live system
A monthly fee covering infrastructure, usage, monitoring and support. Quoted per system — a receptionist and an overnight workflow do not cost the same to run.
What the monthly fee covers
- Infrastructure and third-party usage
- Monitoring and reliability checks
- Routine changes, prompt and knowledge updates
- Agreed support response
The one published product price
Managed AI Reception.
Its scope is well understood and it has been built before, so it can carry a starting price honestly. If missed calls are your known problem, you can start here without an audit.
From £500 setup + £149/month
This is the starting price for the reception product specifically — not the price of a managed AI system in general.
The setup fee depends on how many services, hours and question routes have to be configured. Call-volume limits and third-party usage costs are confirmed in your proposal.
Full scope, and the line you can ring →Also available
Websites are priced on their own page as supporting infrastructure — from £995 — and are scoped alongside an implementation where the enquiry journey is part of the problem. They are not one of the consultancy's main offers.
What you will not find here
No package tiers.
Bronze, Silver and Gold exist to make a decision feel easy, not to price work accurately. Where a figure genuinely depends on your systems and volume, we would rather tell you what moves it and then quote against a scope you have seen.
Questions
Pricing questions.
Why is implementation not one fixed price?
Because there is no fixed implementation. What it costs depends on how many workflows or modules are involved, which existing systems it has to connect to, how much data and knowledge preparation is needed, how many locations or teams are covered, the volume it has to handle, and the testing, security and training the work requires. We quote against the roadmap the audit produced, so the number is attached to a defined scope rather than to a package name.
What affects the audit price?
The number of workflows being reviewed, the number of locations, how many people need to be interviewed, and how many existing systems are in scope. A single-site business with one bottleneck is at the bottom of the range. The scope and the price are agreed before any work starts, so the figure is never a surprise.
Does every client receive every ALF module?
No. ALF OS is a family of modules, bought one at a time, not a bundle. We configure only the modules the agreed problem justifies, and the roadmap says which those are before anything is built. Most engagements involve one.
Can a business start with only one system?
Yes, and most should. The smallest useful system that solves one expensive problem is a better first move than a programme. If a second one is worth building, that decision is easier once the first is running and you can see what it changed.
What is included in ongoing management?
Monitoring of the live system, routine changes as the business changes, prompt and knowledge updates, workflow maintenance, usage and reliability checks, agreed support, and improvements based on evidence from real use. The fee covers the infrastructure and usage that specific implementation needs, so it is quoted per system rather than as a standard rate.
When is Managed AI Reception available without a full audit?
When the problem is already clear: you know calls are being missed, you know roughly when and how many, and you want that fixed. Reception is the one implementation with a scope well enough understood to start from a published price. An audit is for when something is costing you and the cause is not obvious.
Related
Start here
The first conversation is free and takes 15 minutes.
It is usually enough to say whether an audit is worth paying for in your situation.